an alliance for the $26.5B unserved market
87% of people want to stay at home as they age. Most can’t. HIA is the alliance delivering device-ready standards, brand-led distribution, and meaningful engagement that earns trust.
This isn’t a niche. It’s a massive, underserved, and emotionally urgent market. We built the system that earns trust where others can’t.
Rising costs, shrinking care infrastructure, and fragmented technology keeps pulling mature adults toward institutions.
Solving for aging is solving for all of us—sooner than we think. If this feels personal, it’s because it is.
why has no one solved this?
Most companies misunderstand both the needs of mature adults and the complexities of family caregiving. Good intentions get lost in bad UX. Great devices fail because they lack integration. Everyone builds alone.
Fragmentation
Devices don’t talk. Data gets lost. Context is missing.
No trust
Seniors don’t onboard. Families don’t engage. Brands don’t scale.
False alarms
Engagement breaks down. Noise becomes the product.
Overcomplexity
Too many steps. Too much friction. Engagement quickly flatlines.
Shallow insights
Most devices track data—few translate it into meaningful context.
Overwhelm
When everything feels urgent, nothing does. Families tune out.
moments that matter
A system that detects what’s different, understands what matters, and notifies only when necessary.
Not every alert deserves attention. Not every change deserves a ping. But the right one can change everything.
Most systems create alerts—ours creates confidence.
We filter out 99% of noise to act on the 1% that actually matters.
Background
No action needed
When everything’s working well, the system stays quiet, offering peace of mind by confirming that no action is needed. It’s our way of saying: everything is normal, and that’s a good thing.
Soft Insight
Something to note
These are subtle, early changes in behavior or data. Not alarming, nothing to act on yet, but worth quietly surfacing. Insights shown without actively drawing attention.
Gentle Prompt
Start paying attention
At this level the system starts to suggest awareness. A sleep change sustained over a few days, missed medication timing, or a slight speech change—signs that something could be shifting.
Active Nudge
Concern-worthy
We’re moving into concern territory. A door left unlocked late multiple times. A refrigerator not opened for 48 hours. A steep drop in activity. The system encourages someone to check in.
Critical Alert
Emergency
This is where urgency matters. A detected fall. A dangerous health pattern. A total communication blackout. In these rare cases, the system intervenes immediately.
small hazards can become life-altering events
Protecting seniors through smart, context-aware safety systems
Safety is more than fall detection. It’s about catching moments that could escalate—an unlocked door, a stove left on, or recognizing a risky environment.
In the U.S., over 25% of adults aged 65+ fall each year. But falls are only part of the picture. Many more face hidden threats in their own homes. We help monitor environments passively to surface early risks and act before an emergency happens.
Falls
Every year, 3 million older adults are treated in ERs for falls, in the US alone. Real-time detection is essential to avoid long-term consequences.
Home security
A door left open overnight or repeated late exits can signal confusion or risk.
Hazard prevention
Burnt pans. Unlit hallways. Missed alerts. Minor hazards often spiral without the right systems in place.
Care circle architecture
Everyone sees what they need to—no more, no less.
Engagement engine
Monitoring that learns what “normal” looks like—and when to intervene.
Built-in billing
We provide integrated billing for subscriptions, services & devices.
Most new solutions fail not because of poor technology, but because they lack the infrastructure to succeed: trusted brands, market access, billing pathways, usability standards, and an engagement layer that earns adoption.
HIA gives technology partners everything they need to activate in this complex market.
HIA partners can focus on their core expertise, while we provide the system that brings innovation to life—trusted, adopted, and revenue-generating.
join a problem-solving alliance
We’ve already moved beyond proof of concept.
With commercial partnerships, brand acquisitions, and multiple products in production, HIA is an engine with real-world velocity.
Take advantage of what we’ve already built, and let’s continue building. Together.
Whether you’re building devices, distributing care, or investing in health tech—HIA is the right way in.
Explore
U.S. Office
8 The Green, Suite B, Dover, DE, 19901, USA
Hong Kong Office
Unit 2406, 24/F, Low Block, Grand Millennium Plaza, 181 Queen's Road Central, Sheung Wan, Hong Kong
Stockholm Office
Brännkyrkagatan 76, 118 23 Stockholm Sweden
Shenzhen Office
Unit 2305, Building T1, Fangdacheng, No. 2 Longzhu 4th Road, Nanshan District, Shenzhen, People’s Republic of China