A $26.5B opportunity hiding in plain sight
We’ve built the standards, trust, and commercial access needed to activate the most underserved, emotionally urgent, and economically scalable category in care.
This isn’t a niche. It’s a massive, underserved, and emotionally urgent market. We built the system that earns trust where others can’t.
Rising costs, shrinking care infrastructure, and fragmented technology keeps pulling mature adults toward institutions.
Solving for aging is solving for all of us—sooner than we think. If this feels personal, it’s because it is.
traction & momentum
If you’ve ever tried to sell care tech to this market, you already know what gets in the way. We’ve solved it!
Pilot-proven stack
30k-unit fall-detection health watch project under way
Lifeline brand
#1 trusted brand in senior care is now part of HIA
Problem worth solving
87% of seniors want to age in place, in their homes
Strategic alliance
Infineon (chipsets), Whalemicro (sensors), and Wode (fall detection AI) are just some of our members
Green Dot standard
Our gold standard for usability, accessibility, and meaningful engagement logic
Instapair™️
Device onboarding so intuitive, even non-technical users can start with confidence in minutes
join the future of calm, coordinated care
Become an investor
We’re inviting a limited number of strategic investors to join our next growth phase.
Your capital won’t fund prototypes—it will accelerate deployments, advance partner integrations, and expand the alliance's ability to standardize and serve.