As Marketing Lead at Health Impact Alliance, I turn our vision of empowering senior independence into data-driven marketing strategies that deliver measurable results. I drive go-to-market execution, digital performance, and content initiatives across web and partner channels—connecting purpose with growth. Working closely with our CCXO, I shape campaigns, optimize acquisition and engagement programs, and align messaging with business goals. Key areas include growth marketing, digital strategy, lifecycle engagement, and performance optimization across HIA platforms and retail partnerships.